VIDAS is a Bulgarian family-owned company producing natural soft drinks made from herbs and fruits – free from white sugar, preservatives, and artificial additives. The brand applies an innovative bottling technology that preserves the beneficial properties of the ingredients, setting a new quality standard in the natural beverages category.

With its positioning as “Soft drinks for the advanced”, VIDAS stands out as an intelligent alternative to mainstream products. The drinks combine distinctive Bulgarian herbs – such as mountain tea and St. John’s wort – with a modern approach to flavour, design, and consumer communication.

Since its market launch in late 2020, VIDAS has become one of the fastest-growing innovative beverage brands in Bulgaria, now present in more than 2,500 retail locations and supported by a multi-channel distribution model. The company’s long-term goal is to establish itself as a symbol of the new generation of natural Bulgarian beverages and expand internationally.