Neopak is a family-owned Bulgarian company based in Blagoevgrad, founded in the early 1990s by Lalka and Yordan Mihov. As one of the pioneers of private food and beverage production in Bulgaria, the company is best known for Isosport – the country’s first energy drink, introduced in the late 1990s. Its distinctive taste and minimalist design, unchanged for more than two decades, have made Isosport one of the most recognizable products in its category.

The company also produces MIKI – a line of fruit juices and nectars for children – and remains a leading manufacturer of non-carbonated energy drinks in Bulgaria. Its production facility in Blagoevgrad features fully automated lines and a long-standing team of professionals. All Neopak beverages are made with high-quality natural ingredients, avoiding artificial additives and preservatives, and use a pasteurization process that enhances both safety and flavor.

Now led by the second generation of the Mihov family, Neopak continues to expand through innovation, modernization, and export growth. Upcoming projects include a new production base, expansion into Central and Western European markets, and a refreshed product portfolio with canned and low-calorie Isosport drinks.